A modern florist is more than a bouquet maker. They are artists blending creativity, flower expertise, and business skills. Discover the qualities and abilities needed to excel in today’s floral industry. Read More
Flower Industry
This article covers the main events, participant tasks, and program of the World Cup Floral Art 2025 in The Hague, where florists from around the world will showcase their skill and creativity in floral composition. Read More
The FloraHolland flower auction is a key player in the global flower trade. Learn about its history, economic significance, logistical processes, and future prospects that make FloraHolland an industry leader. Read More