Flower Industry

El cliente corporativo no compra “un ramo bonito”, compra orden y confianza. Aquí verás cómo definir el cliente ideal, qué paquetes ofrecer (recepción, regalos, eventos) y cómo fijar condiciones que Finanzas pueda aprobar rápido. También hablamos de pilotos, sustituciones acordadas y reportes que mantienen la relación estable mes tras mes.    Read More

Ampliar el surtido de tu floristería de forma segura es clave para un crecimiento sostenible. En este artículo explicamos cómo minimizar riesgos al incorporar nuevas flores y accesorios, aumentar las ventas y atraer nuevos clientes con estrategias comprobadas y herramientas modernas.    Read More

Some flower shops thrive while others shut down within months. What’s the difference? Often, it comes down to avoidable missteps. In this article, we explore five of the most common mistakes that hold back new flower businesses — and show you how to avoid them.    Read More

We’ve compiled effective tips that have helped numerous flower shop owners boost their sales, build customer loyalty, and foster a warm, inviting environment. This step-by-step approach is simple to adapt, no matter your shop’s size or location.    Read More

A modern florist is more than a bouquet maker. They are artists blending creativity, flower expertise, and business skills. Discover the qualities and abilities needed to excel in today’s floral industry.    Read More

This article covers the main events, participant tasks, and program of the World Cup Floral Art 2025 in The Hague, where florists from around the world will showcase their skill and creativity in floral composition.    Read More

The FloraHolland flower auction is a key player in the global flower trade. Learn about its history, economic significance, logistical processes, and future prospects that make FloraHolland an industry leader.    Read More