Blog

Royal FloraHolland is no longer defined by the auction clock alone. Professional buyers now move between clock auctions, presales, direct purchasing and contract trade, while Floriday connects much of the digital workflow. The article explains how pricing, quality data, payments and logistics fit together, and why the Dutch marketplace still matters to growers, wholesalers, importers and other professional buyers across the global flower trade.    Read More

Dracaena is widely used in homes, offices, and interior planting schemes because it combines strong visual structure with manageable care requirements. The main challenge is keeping light, watering, humidity, and temperature in balance. Understanding how different species respond to these conditions makes it easier to prevent common growing problems and maintain healthy foliage. The same principles also help with repotting, propagation, feeding, and long-term plant care.    Read More

A loyalty program only works when the reward changes customer behavior rather than simply reducing margin. For a flower shop, that means balancing points, discounts, VIP benefits and referral mechanics with product profitability and seasonal demand. The practical challenge is not launching the program, but understanding whether it actually increases repeat purchases and customer value after reward costs are included.    Read More

Plants can change how an office feels and how people experience their working day, but their value goes beyond decoration. The real effect depends on placement, lighting, maintenance and the quality of the workplace as a whole. This guide looks at where greenery can make a practical difference, which plants suit common office conditions, and how businesses can assess the results without relying on exaggerated productivity claims.    Read More

As we step into 2024, the world of floral design is witnessing an explosion of creativity and innovation. With each passing year, trends in flower arrangement become more diverse and sophisticated, reflecting not only the aesthetic preferences of society but also global trends in sustainability and ecology. In this article, we dive into the floral world to uncover the main trends of floristry in 2024: from a return to naturalness and simplicity to the use of cutting-edge technologies in design. Join us to discover which colors, shapes, and materials will dominate floral compositions in the coming year.    Read More