Marketing in Floristry

When a flower shop crosses the VAT threshold, the impact goes far beyond tax returns. Margins, assortment and even supplier choice start to work by different rules. In this guide we walk through real numbers and scenarios, so you can choose the right regime and avoid painful surprises. You will see when 5% is a trap and 22% actually protects your cash flow.    Read More

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Corporate clients don’t buy “a bouquet”. They buy reliability, tidy paperwork, and zero stress at reception. This guide walks you through positioning, offer structure, service packages, pricing models, delivery rules, and risk control. You’ll see how to run pilots, secure long-term contracts, and grow the account without sounding “salesy”.    Read More

Конкурс букетов "Первый звонок    Read More

Safely expanding your flower shop’s assortment is key to sustainable growth. This article explains how to minimize risks when introducing new flowers and accessories, boost sales, and attract new customers using proven strategies and modern tools.    Read More

Some flower shops thrive while others shut down within months. What’s the difference? Often, it comes down to avoidable missteps. In this article, we explore five of the most common mistakes that hold back new flower businesses — and show you how to avoid them.    Read More

We’ve compiled effective tips that have helped numerous flower shop owners boost their sales, build customer loyalty, and foster a warm, inviting environment. This step-by-step approach is simple to adapt, no matter your shop’s size or location.    Read More

A modern florist is more than a bouquet maker. They are artists blending creativity, flower expertise, and business skills. Discover the qualities and abilities needed to excel in today’s floral industry.    Read More

Discover the best quotes and aphorisms about flowers. Share the inspiration and love for flowers with Flora Market.    Read More

In today's digital world, every business strives to carve out its niche on the internet. Flower shop owners cannot afford to lag behind. In this guide, we will explore how SEO for Flower Shops can help your flower shop become a leader in its segment by attracting new customers and retaining existing ones.    Read More