Blog

Corporate clients don’t buy “a bouquet”. They buy reliability, tidy paperwork, and zero stress at reception. This guide walks you through positioning, offer structure, service packages, pricing models, delivery rules, and risk control. You’ll see how to run pilots, secure long-term contracts, and grow the account without sounding “salesy”.    Read More

We gathered species and varieties that consistently perform in the vase — from Altaj chrysanthemums and alstroemeria to cymbidiums, anthuriums, and durable roses. Expect honest vase-life ranges, simple care rules, and practical pointers on transport and storage so bouquets keep their look longer.    Read More

Safely expanding your flower shop’s assortment is key to sustainable growth. This article explains how to minimize risks when introducing new flowers and accessories, boost sales, and attract new customers using proven strategies and modern tools.    Read More

Some flower shops thrive while others shut down within months. What’s the difference? Often, it comes down to avoidable missteps. In this article, we explore five of the most common mistakes that hold back new flower businesses — and show you how to avoid them.    Read More

The national flowers of Latin America embody not only the region's natural wealth but also the rich cultural traditions of its countries. These symbols showcase the uniqueness of each nation, telling stories through their shapes, colors, and legends. In this article, we explore the significance of these plants and their connection to Latin America's history, nature, and culture.    Read More

We’ve compiled effective tips that have helped numerous flower shop owners boost their sales, build customer loyalty, and foster a warm, inviting environment. This step-by-step approach is simple to adapt, no matter your shop’s size or location.    Read More

Houseplants are not just a stylish addition to your interior but a key to a healthier home. This article features the UK’s top 15 most popular houseplants with detailed care instructions, their decorative appeal, and health benefits.    Read More

A modern florist is more than a bouquet maker. They are artists blending creativity, flower expertise, and business skills. Discover the qualities and abilities needed to excel in today’s floral industry.    Read More

This article covers the main events, participant tasks, and program of the World Cup Floral Art 2025 in The Hague, where florists from around the world will showcase their skill and creativity in floral composition.    Read More

Discover the best quotes and aphorisms about flowers. Share the inspiration and love for flowers with Flora Market.    Read More